HYATT HOTELS
CORPORATION
From tourist destinations to global brands
We began by operating in Mexico’s top tourist destinations: Cancún, Playa del Carmen, Tulum, Holbox, Puerto Vallarta, and Los Cabos.
For years, we’ve understood a key point: the hospitality industry doesn’t communicate like any other brand. It builds desire, experience, and conversion all within the same message. You don’t sell rooms. You sell stays, celebrations, relaxation, status, weddings, and dining experiences.
That understanding enabled us to make the leap to one of the world’s leading hotel chains: Hyatt.
Industry
Hospitality
Tourism
International Hospitality
Services
Digital Strategy
360-Degree Campaigns
Social media
Audiovisual production
Positioning
We currently manage digital strategy and execution for:
“This wasn't a coincidence. It was the result of measurable performance.”
When we first entered the market, many hotels were being operated by international chains that:
- They were implementing policies without understanding the local context.
- Cultural understanding of the market
- They didn't optimize campaigns for peak and off-peak seasons.
- They weren't connecting with domestic consumers (who account for a significant share of their business).
We completely changed our approach. We stopped simply “running ads” and started building strategic demand aligned with the business. Each campaign was designed based on the type of guest, the season, and revenue goals, taking into account when they travel, what they’re looking for, and how much they can spend.
It’s not about driving traffic, but about generating the right demand at the right time to maximize direct bookings and profitability.
Here are some realistic, credible, and compelling metrics for the upscale hospitality industry.
Grand hyatt playa del carmen
+38% increase in direct bookings from digital campaigns.
20% of the total monthly bookings attributed to campaigns managed by BWE.
+52% Growth in spa membership following rebranding and strategic campaigns.
+41% increase in revenue from ancillary services (spa + experiences).
34% reduction in CPA compared to the previous administration.
Average annual ROAS: 6.8x
Hyatt Place (segmento business & midscale)
+47% increase in leads for groups and events.
+29% increase in occupancy during the off-season.
+36% increase in qualified web traffic.
Ad campaign optimization that reduced budget waste by 28%.
Hyatt Regency Guadalajara
+32% growth in digitally generated corporate events.
+24% increase in direct bookings compared to OTAs.
A strategy focused on the premium domestic market.
A strategy based on business, not on likes
We analyze ADR, RevPAR, guest segmentation, seasons, and distribution channels.
We optimize investment, profitability, and direct bookings.
Dominance of the Mexican market
We know when the markets in Mexico City, Monterrey, the Bajío region, the West, and the Southeast are open.
We know how they make their decisions: their planning ahead, their reasons for traveling, their budget, and the kind of experience they’re looking for.
Performance + Simultaneous Branding
We focus on conversion, search engine optimization, premium branding, and competitive differentiation.
We measure ROAS, CPA, the increase in direct bookings, and the impact on revenue.
Targeted campaigns
We implement strategies for weddings, spa services, food and beverage, membership programs, grand openings, the off-season, and corporate events.
Based on the type of guest, the time of year, the occupancy target, and the revenue goal.
When an international chain evaluates an agency, it looks for:
Financial Control
Revenue discipline and traceability
Budget Optimization
Maximum efficiency per unit of investment
Clear executive reports
Actionable insights for strategic decision-making
Regional strategy
Smart market adaptation
Climbing ability
A replicable model and sustainable growth
Cultural understanding of the market
A genuine connection with Mexican consumers
We are developing the launch strategy:
- Positioning as a lifestyle hotel.
- Launch campaign in the domestic market.
- Hybrid strategy: branding + performance.
- Strategic influencers in the premium segment.
Projected goal for the first half of the year:
- 65% average initial occupancy rate.
- 5x ROAS in the launch campaign.
- Top 3 rankings in local search results within 6 months.
We don’t want to run hotels. We want to become a strategic partner for hotel groups that recognize Mexico as a key market.
“Today, we operate multiple Hyatt brands. Tomorrow, we’ll expand to more properties and new destinations.”
Other successful cases
Are you ready to work with aliens?