Google Search campaigns are a type of online advertising that allows advertisers to display brief text ads in Google search results. These ads appear when someone performs a Google search using keywords related to the advertised products or services.
Google Display campaigns are a form of online advertising that utilizes graphic ads across the extensive Google Display Network, consisting of websites, blogs, and apps. These visual ads can include images and text, designed to capture users' attention. Advertisers can target their messages to specific audiences through demographic, geographic, and interest-based targeting. Additionally, Display campaigns allow for remarketing strategies, showing ads to users who have previously visited a website.
Google Shopping campaigns are an online advertising format that enables brands to showcase their products directly in search results. Using product images, advertisers can display details such as price and item name. These ads appear when users search for specific products on Google.
YouTube campaigns are a form of online advertising that allows advertisers to promote their products or services through video ads on the YouTube platform. These ads can appear before, during, or after videos, and advertisers can target them to specific audiences based on interests, demographics, and online behaviors.
Google App campaigns are advertising strategies designed to promote mobile applications across the Search Network, Google Play, YouTube, and other affiliated sites. Advertisers can use text, banner, and video ads to attract users to download or engage with their apps. These campaigns allow for detailed targeting based on demographics, behaviors, and devices, optimizing app visibility to specific audiences. Detailed reports provide advertisers with the ability to measure performance and adjust strategies to enhance the effectiveness of app promotion.
Litoral, a restaurant located in Puerto Cancún, within the Renaissance Hotel, aimed to increase conversions and attract more traffic to the restaurant. Therefore, we launched a search campaign targeting tourists visiting the city of Cancún.
Achieved a 10.38% Click-Through Rate (CTR) in the first 3 months.
Reached 43,000 people during the first 3 months.
Decreased CPC due to ad efficiency.
Food and Beverages
Angioclinic is one of the oldest and most successful brands in the agency. We started working with this brand in 2017, and during this time, it has been the primary source of consultations for the brand.
It is a medical brand where we have focused our efforts on generating patients throughout each week of work.
CTR of 16.48%.
Reach of over 50,000 people annually.
More than 30 patients per month.
Food and Beverages
When "The Grill" partnered with us, we faced the common challenge of positioning the restaurant in such a competitive place like Playa del Carmen. Despite its gastronomic excellence, it was necessary to highlight its uniqueness and attract new customers.
We implemented a comprehensive strategy of Google campaigns that covered everything from search ads to display network advertising. We focused on highlighting the visually appealing dishes, the unique atmosphere of the restaurant, and special offers to attract both local diners and those seeking memorable culinary experiences.
We implemented a comprehensive Google campaign strategy that ranged from search ads to display network advertising. We focused on highlighting the visuals of the dishes, the restaurant's unique atmosphere and special offers to attract both local diners and those looking for memorable dining experiences.
Food and Beverages
SEM is the set of digital marketing strategies and techniques aimed at improving the visibility of a website in search engine results, hence the PPC campaigns that involve the creation and management of advertising campaigns on search engines, such as Google Ads. Advertisers pay for each click that users make on their ads.
We have been 9 years being experts in Google and managing campaigns for different clients on this platform.
This is the crucial part where we determine the budget according to objectives and competition and keyword pricing, closely monitor ROI through detailed analysis, and adjust strategies to maximize performance and minimize costs.
Yes, we assign a dedicated team to your account. The Performance area of our company will be your main contact, supported by a team specialized in digital advertising and brand strategies.
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two different approaches to improve the visibility of a website on search engines, but they focus on different aspects and use different strategies:
1.- SEO is the process of optimizing a website in order to improve its visibility in the organic (non-paid) search engine results.
2.- SEM is a marketing strategy that uses paid search engine advertising to improve the visibility of a website.
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