Hotel
Marketing
Agency
in México
12 years promoting tourism, hotel, and luxury brands
From Cancun to Los Cabos, via Tulum, Holbox, Mexico City, Guadalajara, and Querétaro, we help hotel chains and luxury boutiques stand out in a competitive market. We work with trendsetting brands such as Hyatt, Hilton, and exclusive boutique hotels. Our approach combines creativity, strategy, and measurable results, tailored to the tourism industry.
From Cancun to Los Cabos, via Tulum, Holbox, Mexico City, Guadalajara, and Querétaro, we help hotel chains and luxury boutiques stand out in a competitive market. We work with trendsetting brands such as Hyatt, Hilton, and exclusive boutique hotels. Our approach combines creativity, strategy, and measurable results, tailored to the tourism industry.
Tourism marketing isn't just about posting pretty pictures. You need to understand seasonality, monetize each channel correctly, manage OTAs, create aspirational content, and maintain consistency across all campaigns. In addition, we analyze occupancy and demand every week to adjust our strategy in real time. It's this combination of creativity, data, and experience that sets BWE apart.
We started working with independent hotels and major chains. Today, we manage comprehensive strategies for more than 30 properties in key cities such as Cancun, Riviera Maya, Tulum, Holbox, Los Cabos, Guadalajara, Querétaro, and Mexico City.
From Hyatt and Hilton to boutique hotels in Holbox and family resorts, our knowledge of the sector allows us to tailor each strategy to the type of guest, location, and business objectives of the hotel.
Strategy / brand management
We develop annual hotel marketing strategies, content roadmaps, positioning by guest type, visual identity, and narrative scripts for campaigns. We also assist with naming and creative concepts for new restaurants and hotel spaces.
Digital marketing / performance
We create campaigns on Meta, Google, and local SEO to attract domestic and international tourists. From occupancy and event campaigns to promotions for in-house restaurants, we ensure that every action has a direct impact on profitability.
Content / audiovisual
Our team produces professional photography, hero videos, reels with tourism storytelling, and we document weddings, events, and special activations. Each piece of content conveys the essence of the hotel and reinforces the brand across all channels.
Branding / creativity
Rebranding, seasonal concepts, activations for key dates, and 360° campaigns for destination positioning are part of our approach. Each action combines creativity with strategy, seeking measurable results.
Social media / community management
We manage Instagram, Facebook, and TikTok with creative direction, monthly planning, and guest support if required. Our copywriting focuses on tourism and lifestyle, generating engagement and attracting potential customers.
Public relations / consulting
From audiovisual coverage and press campaigns to influencer activations and launch events, we ensure that the hotel brand has effective visibility. In addition, we align marketing and revenue management, conduct brand and digital audits, and design funnels for weddings and corporate events.
Our projects have generated measurable results, driving growth in key services, increasing direct bookings, and improving occupancy during strategic periods. We have also supported the launch and positioning of various properties, strengthening their market presence and competitiveness within the hotel sector.
- +50% Spa memberships - Hyatt Playa
- 20% of direct reservations at Hyatt Playa come through our campaigns.
- Increase in occupancy during the low season
- Successful hotel launches
- National positioning in lifestyle hotels
Our process combines strategic analysis and practical execution. We begin with market, visual, and digital audits, develop macro and micro strategies, produce audiovisual content, execute ongoing campaigns, and optimize results through periodic reports, always aligned with revenue management.
01
Market, country, and city analysis
02
Visual and digital audit
03
Clear strategy (Macro and Micro)
04
Seasonal calendar
05
Audiovisual production
06
Campaigns active all year round
07
Reports, adjustments, and optimization
08
Alignment with revenue management
We operate in Mexico's main tourist cities, including Cancun, Playa del Carmen, Tulum, Holbox, Merida, Valladolid, Los Cabos, Guadalajara, Queretaro, and Mexico City. Thanks to our experience in local SEO, each campaign and piece of content is optimized to attract domestic and international tourists.
Frequently Asked Questions
In which cities or countries do you work?
We work with hotels and tourism brands in different cities and countries. We have creative and operational teams in different cities, which allows us to adapt to the local context of each destination. At the same time, our strategic brain and central planning operate from a single location, ensuring consistency, quality control, and a global vision, regardless of whether the hotel is in Mexico, the Caribbean, the United States, or another country.
Do you only work with large hotels or also with boutique hotels?
We work with boutique hotels, resorts, hotel chains, and tourist developments. The strategy changes depending on the size, stage, and objective of the hotel, but the focus is always the same: profitability, occupancy, and real positioning.
What services does your hotel marketing include?
We offer a comprehensive strategy that can include: Branding and brand narrative, Visual content (photo and video), Social media, Digital advertising (Meta, Google, performance), Sales and reservations strategy, SEO and organic positioning. Everything is tailored to what the hotel really needs, not generic packages.
How do you measure whether a strategy is working?
We focus on metrics that matter: reservations, leads, occupancy, return on investment, and brand growth. We don't sell likes for likes. We analyze data, adjust campaigns, and optimize month by month to generate sustainable results.
How long does it take to see results?
It depends on the hotel's starting point. In performance campaigns, results can be seen in the first few weeks. In brand positioning and SEO, we are talking about the medium and long term, but with solid foundations that do build value.
Do they adapt to the identity and essence of each hotel?
Absolutely. We don't believe in cookie-cutter formulas. Every hotel has a unique history, audience, and experience. Our job is to translate that essence into a clear, attractive, and profitable strategy, without losing authenticity.
Are you ready to work with aliens?