Canopy, the hotel from the prestigious international Hilton chain based in Cancun, approached us with the request to completely renew the image of this renowned brand, as well as entrusting us with the comprehensive management of its digital marketing strategies.
Since taking on the responsibility for the brand in 2023, we have successfully achieved the objectives set by our client. Currently, the Canopy brand stands out for sporting and conveying a renewed, disruptive, and unique image, reflecting its commitment to innovation and connecting with a target audience of young travelers.
Food & Beverages
Marketing and Communication Strategy Development
Our work has focused on completely revitalizing the brand image, giving it a contemporary, disruptive, and distinctive focus. Thanks to our joint efforts, the client's objectives have been successfully achieved. The Canopy brand is not only perceived in a renewed manner but also conveys a fresh and unique sensation, positioning itself as a leader in innovation within the hotel industry.
Looking ahead to the future, our expectations for 2024 revolve around consolidating and expanding upon the achievements we have attained thus far. We plan to maintain the freshness and uniqueness we have instilled in the brand, seizing new content opportunities and adapting to the emerging trends on a day-to-day basis.
Furthermore, we aim to further strengthen Canopy Hilton's presence in the digital sphere by exploring creative strategies and ensuring a continuous connection with the audience. We seek not only to maintain but also to increase the brand's relevance, establishing it as an undisputed benchmark in the contemporary hotel experience and expanding within this hotel chain.
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