We had the honor of working with LA DOLCE VITA, a beloved and well-known brand in Cancún for its exquisite Italian cuisine. With years of history, the brand needed a visual renewal that reflected its tradition while modernizing to connect with new generations without losing its essence.
The goal of the rebranding was to create a fresher, more elegant, and timeless identity while maintaining the warmth and welcoming spirit of Italian cuisine. We chose a fine cursive typography that evokes the softness and sophistication of Italian culture, while warm and terracotta tones were incorporated to convey authenticity and the warmth of a unique dining experience.
This new visual approach not only adapts to current trends but also highlights the values of LA DOLCE VITA: quality, tradition, and passion for good food. The result is a brand that feels contemporary yet deeply connected to its legacy and the warmth of its community in Cancún.
Are you ready to work with aliens?