HYATT REGENCY
GUADALAJARA
REINVENTING THE NARRATIVE OF THE MOST
IMPORTANT HOTEL IN GUADALAJARA
Hyatt Regency Guadalajara is a benchmark of luxury and hospitality in the most Mexican city in Mexico. However, to strengthen its digital presence and differentiate itself even more, BWE Agency decided to go beyond the conventional.
Through a creative strategy that integrated innovative videos, strategic advertising guidelines, high-impact photography and engaging content, we were able to transform the hotel's narrative, positioning it as a world-class destination.
INDUSTRY
Hotel
Restaurant
Food and Beverages
SERVICES
Marketing and Communication Strategy Development
Content Generation
Audiovisual Production
Tiktok Strategy
Community Management
Performance
STRATEGY & RESULTS
User Generated Content (UGC) and Viral Videos
Our content strategy significantly boosted organic reach and audience engagement. Thanks to authentic content and creative production, we achieved reels with more than 200,000 people reached, reinforcing the audience's connection with the brand.
- 15.7% increase in reach, reaching 1.8 million unique users.
- 19.8% increase in profile visits.
- 31.4% growth in followers compared to the previous period.
Brand boosting on Instagram
To reinforce the recognition of Hyatt Regency Guadalajara, we implemented strategic campaigns at different stages of the marketing funnel, from awareness to conversion. As a result, we obtained:
- 12.3 million interactions with the content, an impressive 3,298% growth over the previous period.
- 49% increase in link clicks, validating the delivery of content to a highly interested audience.
- 27,700 profile visits and a 195% increase in followers.
REEL 1
REEL 2
REEL 3
Web Traffic and Conversion Strategy
- We generated 1,508 conversations initiated through advertisements, facilitating the conversion of prospects into customers.
- We designed advertising campaigns focused on the promotion of rooms and spaces for events, achieving 54,475 clicks to the website.
- We ensured that campaigns were optimized to attract quality traffic and maximize conversion opportunities.
The success of the digital strategy implemented for Hyatt Regency Guadalajara reflects the effectiveness of our methodology based on creativity, precise segmentation and high-impact content. Through a comprehensive execution and a renewed narrative, we managed to position the hotel as a reference not only in Guadalajara, but also nationally and internationally.
This success story is a clear example of how the combination of creativity and digital strategy can transform the perception of a brand and generate measurable results in reach, engagement and conversion.
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