Instagram’s CEO, Adam Mosseri, has been a consistent source of valuable insights and updates for creators, brands, and users looking to excel on the platform. Throughout 2024, he has shared a wealth of knowledge aimed at helping users adapt to changes, maximize their reach, and create meaningful connections. Here’s a roundup of the most impactful tips Mosseri has offered this year:
1. The Power of Short-Form Video
Video content, particularly Reels, has become a cornerstone of Instagram’s user experience. According to Mosseri, over half of the time users spend on Instagram is devoted to video content. Creators should focus on producing short, engaging videos that capture attention quickly, leveraging the platform’s emphasis on Reels to boost visibility and engagement.
2. Focus on the “Sends per Reach” Metric
One of the key metrics highlighted by Mosseri is “sends per reach,” which measures how often your content is shared relative to its reach. This metric provides a clear indicator of content quality and relevance. A high ratio shows that your audience finds your content valuable enough to share, which positively impacts how Instagram’s algorithm ranks your posts.
3. Leverage the Carousel Format
Carousels are one of the most versatile formats on Instagram, offering multiple opportunities for interaction. Mosseri encourages creators to use this format to delve deeper into topics, tell stories, or showcase products. The added interactivity can result in longer viewer retention and higher engagement rates.
4. Quality Over Quantity in Follower Counts
In 2024, Instagram has placed a stronger emphasis on meaningful interactions rather than sheer follower numbers. Mosseri emphasizes that engagement and content quality are more significant than the size of your audience. Accounts with fewer than 2,000 followers have seen increased visibility when they consistently post high-quality, relevant content.
5. Transparency and Authenticity in AI Usage
With the rise of generative AI, Mosseri stresses the importance of transparency in content creation. Brands and creators should clearly disclose the use of AI and focus on building trust with their audience. Authenticity remains a key driver of connection, and avoiding disinformation is crucial for maintaining credibility.
6. The Shift to “Views” as a Core Metric
Instagram has made “views” the primary metric for evaluating content performance across all formats, including Reels, Stories, and photos. Mosseri advises creators to track this metric alongside “sends per reach” for a comprehensive understanding of their content’s impact.
7. Enhanced Safety Measures for Teens
Instagram has rolled out new features to prioritize the safety of teenage users. By default, teen accounts are now private, and exposure to sensitive content is limited. Mosseri explains that these changes aim to create a safer, more positive environment while balancing autonomy and protection for younger users.
Moving Forward in 2024
Adam Mosseri’s insights reflect Instagram’s ongoing efforts to adapt to the ever-evolving landscape of social media. By focusing on engaging content, leveraging key metrics, and maintaining transparency, creators and brands can thrive on the platform. Whether you’re a seasoned marketer or a casual user, these tips provide a roadmap for success in the year ahead.
Which of these tips will you implement first? Let us know in the comments below!