Hotel
Marketing
Agency
in Mexico
12 years promoting tourism, hotel, and luxury brands
From Cancun to Los Cabos, via Tulum, Holbox, Mexico City, Guadalajara, and Querétaro, we help hotel chains and luxury boutiques stand out in a competitive market. We work with trendsetting brands such as Hyatt, Hilton, and exclusive boutique hotels. Our approach combines creativity, strategy, and measurable results, tailored to the tourism industry.
From Cancun to Los Cabos, via Tulum, Holbox, Mexico City, Guadalajara, and Querétaro, we help hotel chains and luxury boutiques stand out in a competitive market. We work with trendsetting brands such as Hyatt, Hilton, and exclusive boutique hotels. Our approach combines creativity, strategy, and measurable results, tailored to the tourism industry.
Tourism marketing isn't just about posting pretty pictures. You need to understand seasonality, monetize each channel correctly, manage OTAs, create aspirational content, and maintain consistency across all campaigns. In addition, we analyze occupancy and demand every week to adjust our strategy in real time. It's this combination of creativity, data, and experience that sets BWE apart.
We started working with independent hotels and major chains. Today, we manage comprehensive strategies for more than 30 properties in key cities such as Cancun, Riviera Maya, Tulum, Holbox, Los Cabos, Guadalajara, Querétaro, and Mexico City.
From Hyatt and Hilton to boutique hotels in Holbox and family resorts, our knowledge of the sector allows us to tailor each strategy to the type of guest, location, and business objectives of the hotel.
Strategy / Brand management
We develop annual hotel marketing strategies, content roadmaps, positioning by guest type, visual identity, and narrative scripts for campaigns. We also assist with naming and creative concepts for new restaurants and hotel spaces.
Digital marketing / performance
We create campaigns on Meta, Google, and local SEO to attract domestic and international tourists. From occupancy and event campaigns to promotions for in-house restaurants, we ensure that every action has a direct impact on profitability.
Content / audiovisual
Our team produces professional photography, hero videos, reels with tourism storytelling, and we document weddings, events, and special activations. Each piece of content conveys the essence of the hotel and reinforces the brand across all channels.
Branding / creativity
Rebranding, seasonal concepts, activations for key dates, and 360° campaigns for destination positioning are part of our approach. Each action combines creativity with strategy, seeking measurable results.
Social media / community management
We manage Instagram, Facebook, and TikTok with creative direction, monthly planning, and guest support if required. Our copywriting focuses on tourism and lifestyle, generating engagement and attracting potential customers.
Public relations / consulting
From audiovisual coverage and press campaigns to influencer activations and launch events, we ensure that the hotel brand has effective visibility. In addition, we align marketing and revenue management, conduct brand and digital audits, and design funnels for weddings and corporate events.
Our projects have generated measurable results, driving growth in key services, increasing direct bookings, and improving occupancy during strategic periods. We have also supported the launch and positioning of various properties, strengthening their market presence and competitiveness within the hotel sector.
- +50% Spa memberships - Hyatt Playa
- 20% of direct reservations at Hyatt Playa come through our campaigns
- Increase in occupancy during the low season
- Successful hotel launches
- National positioning in lifestyle hotels
Our process combines strategic analysis and practical execution. We begin with market, visual, and digital audits, develop macro and micro strategies, produce audiovisual content, execute ongoing campaigns, and optimize results through periodic reports, always aligned with revenue management.
01
Market analysis, country, and city
02
Visual and digital audit
03
Clear strategy (Macro and Micro)
04
Calendar by seasonality
05
Audiovisual production
06
Active campaigns year-round
07
Reports, adjustments, and optimization
08
Alignment with revenue management
We operate in Mexico's major tourist cities, including Cancun, Playa del Carmen, Tulum, Holbox, Merida, Valladolid, Los Cabos, Guadalajara, Queretaro, and Mexico City. Thanks to our expertise in local SEO, every campaign and piece of content is optimized to attract both domestic and international tourists.
Frequently Asked Questions
Is a website still important in 2024?
Regardless of your brand, it is crucial to have a website as it serves as your digital presence and the foundation for some marketing strategies such as SEO and SEM.
What's better, a website on Wordpress or custom-made from scratch?
This depends on the complexity and functionalities of the website. The platform and construction method are assigned based on the project requirements.
How long does it take to build a website?
This can vary depending on the website's needs. The average time is between 3 weeks to 2 months. More complex projects are allocated a longer estimated time.
How can a website help me if I live in Mexico?
In Mexico, as well as anywhere else, websites are fundamental for any product or service. They represent the face of your brand and its backbone. With a website, you structure your content according to relevance, and your users have a clearer understanding of what you sell and how you sell it.
Website or landing page? Which is better for my company?
Advantages:
Complete Presence: A full website offers a comprehensive view of your company, showcasing all the products or services you offer.
SEO: You can optimize multiple pages for different keywords, which improves your search engine rankings.
Credibility: A well-designed website can increase customer trust in your business.
Functionality: You can include additional features such as blogs, contact forms, social media integration, etc.
Disadvantages:
Cost and Time: Creating and maintaining a full website can be more expensive and time-consuming.
Maintenance: Requires ongoing updates and maintenance.
Landing Page
Advantages:
Specific Focus: Ideal for specific marketing campaigns or promotions, focusing on a single desired action (e.g., capturing leads, selling a specific product).
Conversion: Specifically designed to maximize conversion rates with clear calls to action and targeted content.
Cost and Time: Faster and cheaper to create and maintain.
Disadvantages:
Limited: Offers limited information and may not meet the needs of visitors wanting to learn more about your company.
SEO: Fewer opportunities for search engine optimization due to the lack of additional content and pages.
Are you ready to work with aliens?